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Issue surveys, ask for feedback after any survey call, find ways to let customers contribute to and improve your operations. It's one of the more effective avenues for letting customers know you value them for more than their money Cleared When was the last time you made a restaurant reservation without first checking online reviews on TripAdvisor or Yelp? Word of mouth recommendations are important. We trust the experiences of others over the claims of a company. Online reviews can help a customer to build up a strong and immediate impression of a brand’s goods and their customer service credentials